Handwave
I redesigned the mobile app and the palm-scan terminal so checkout and the app worked as one product.
Palm scan across hardware and mobile.
AI + UX Design
AI + UX experiences people understand, trust, and actually adopt.
For products where the feature exists, or is about to, and people still will not use it.
Email me
Tell me what’s broken and where you’re stuck.
What you get
Designed so people use it
AI can automate a step. The design work is what makes a team understand it, trust it, and keep it in the daily workflow.
Concepts tied to a metric
Journeys, prototypes, and success metrics in one thread: conversion, retention, support load, or time saved.
Ten years of product UX
Startups and enterprise. The craft is making complex work clear enough that people finish it.
Interfaces your team can ship
UI and a design system that stay consistent and accessible once engineering takes the work over.
Tested until the number moves
We put it in front of users, measure what changed, and refine until the metric responds.
How it works
- 01
Name the metric
Conversion, retention, support load, or time saved. The design work is attached to one of those from the start.
- 02
Map the journey
Flows, states, and the moments where people drop off or stop trusting the system.
- 03
Prototype and test
Put it in front of users. What they do beats what the deck said they would do.
- 04
Ship a system
UI and a design system your engineers can take over. Then we iterate until the metric moves.
Examples of this work
Snapfast
I designed the brief so every recommendation stays attached to the posts that justify it.
The creator decides what ships.
Supliful
I built the design system and redesigned product setup so a new creator could launch a brand.
Supported $1.1M monthly GMV.
Casoo
I led the team that designed the casino from zero: registration, wallet, bonuses, and retention on web and mobile.
Designed for engagement and retention.
Fit
This is for
Adoption is the problem
Startups and enterprise. You have a product, an AI feature, or a new flow, and people are not finishing it.
This is not for
A visual refresh
Not a fit if you only want a new look with no change to the journey, or if there is no one on your side to ship the work.
FAQ
Yes. The system is how your team ships after I leave. Supliful is the example: setup, the marketing site, and a system the company could grow with.
We pick the number before the first screen. Then we test, ship, and watch that number. Pretty is not the success metric.
That is the default. I sit with product, engineering, and data. The work is not a slide deck from the sidelines.
Email me the product, the flow that is failing, and the number you want to move. I will tell you if this is a design engagement or if you still need discovery first.